Breaking News

Nespresso to launch first Zimbabwe coffee

by Staff reporter
22 February 2019 | 437 Views
NESPRESSO, a coffee company wholly-owned by Nestlé, is set to launch its first Zimbabwean coffee in 15 countries in May this year, a company official has said.

Nestlé Zimbabwe last year launched a five-year programme worth US$1,2 million.

About 450 farmers benefitted from the project, through training in Honde Valley meant to help improve the quality and yield of the 2019 harvest.

Nestlé bought 95% of all the high-quality coffee produced by the Zimbabwean smallholder coffee farmers.

In emailed responses to businessdigest's enquiries, Nestlé MD Ben Ndiaye said the coffee, prepared and packaged in Switzerland, will revive the coffee industry which has seen a decline in production due to the economic situation in the country.

"Right now, that coffee is being roasted, blended and packaged at Nespresso's production facilities in Switzerland. The coffee will be launched in some 15 countries in May this year. We are excited to be bringing Zimbabwean coffee back to the international market," he said.




Coffee production had stopped in the wake of Zimbabwe's controversial land reform that crippled production.

Zimbabwe boasts some of the richest coffee belts due to favourable climatic conditions. The country produces 15 000 tonnes of coffee.

Ndiaye said the company, like many other firms in the country, was failing to meet local demand and exports due to the prevailing current economic situation in the country.

He said this was notwithstanding the fact that the multinational has the potential and capacity to export into the region and generate forex. However, they managed to collaborate with relevant key partners to get adequate support and they hope to increase production, including for exports.

Nestlé is hoping that Nespresso coffee will be able to generate foreign currency, improving the business prospects of farmers and contributing to economic development.

Nespresso Coffee Zimbabwe

Source: the independent

Comments

Latest News

Chombo passport release case takes a new twist

by Staff reporter | 20 May 2019 | 0 Views

BREAKING: RBZ speaks on fuel prices

by Mandla Ndlovu | 20 May 2019 | 4 Views

'Arrest Nelson Chamisa' says ZANU PF Youth

by Mandla Ndlovu | 20 May 2019 | 3 Views

Obert Gutu defiant...vows to takeover MDC property

by Mandla Ndlovu | 20 May 2019 | 1 Views

'Mnangagwa will not finish his term of office'

by Staff reporter | 20 May 2019 | 1 Views

EXTRACT: The men who helped Chiwenga to execute the coup

by Douglas Rodgers | 20 May 2019 | 5 Views

Herald-Newsday fight escalates

by Mandla Ndlovu | 20 May 2019 | 2 Views

Chamisa threatens

by Staff reporter | 20 May 2019 | 6 Views

Ecocash scam exposed...CEO blocks Lumumba's partner

by Mandla Ndlovu | 20 May 2019 | 7 Views

WATCH: Prophet uses spiritual coat hanger to restore marriage

by Mandla Ndlovu | 20 May 2019 | 7 Views

Load shedding and the long fuel queues

by Dr Masimba Mavaza | 20 May 2019 | 1 Views

Trevor Ncube sings Fortune Chasi praises

by Mandla Ndlovu | 20 May 2019 | 10 Views

Mliswa tells Mnangagwa to emulate Mugabe

by Mandla Ndlovu | 20 May 2019 | 6 Views

CIOs spy on Zimbabweans in South Africa

by Mandla Ndlovu | 20 May 2019 | 8 Views

Google to remove Android from Huawei

by Mandla Ndlovu | 20 May 2019 | 3 Views

Chamisa warns of dark cloud over Zimbabwe

by ZimLive | 20 May 2019 | 7 Views

Biti vows Chamisa loyalty

by newzimbabwe | 20 May 2019 | 2 Views

Chamisa urges followers not to panic over court ruling

by Staff reporter | 20 May 2019 | 2 Views

Mnangagwa won't last 5 years, says Chamisa

by Staff reporter | 20 May 2019 | 10 Views

Mnangagwa's govt recognises MDC's 2014 structures

by Staff reporter | 20 May 2019 | 2 Views

Entertainment

Muridzo rubbishes critics

by Simbarashe Sithole | 20 May 2019 | 1 Views

Nigerian to play Mugabe role in forthcoming movie

by Staff reporter | 18 May 2019 | 1914 Views

Malunga quits sex

by Staff reporter | 15 May 2019 | 6931 Views

I didn't ride on Tuku's fame, says Selmor

by Staff reporter | 14 May 2019 | 2104 Views

Tsholotsho girl shines in SA - DYNAMITE comes in small packages is the...

by Staff reporter | 13 May 2019 | 2379 Views

Jah Prayzah ditches anything associated with Mnangagwa's army

by Staff reporter | 12 May 2019 | 4218 Views

The rising popularity of Maskandi artists in Bulawayo

by Staff reporter | 12 May 2019 | 1955 Views

WATCH: Oliver Mtukudzi's widow singing Paunapopo

by Mandla Ndlovu | 01 May 2019 | 22994 Views