Breaking News

Common packaging design mistakes to be avoided

by Agencies
28 June 2018 | 1020 Views
Image: Pixabay.com
You might still recall the packaging of certain products once the name of the brand is mentioned. If yes, the design must have been really remarkable. This is how you entice people to buy a product. When seen on the shelves, they won't have any idea if the product is of great quality or not. For food products, they won't know what the taste is like. However, if they see that the packaging looks amazing, they won't have second thoughts about buying it.
 
On the other hand, if the packaging design does not seem enticing enough, even if the product is of great quality, they will not buy it. These are some of the most common design mistakes that must be avoided so that more people will buy.

Lots of text
There are required data on the package as prescribed by law. Food products, for instance, need to have the ingredients and nutritional content on the label. It is fine to put a lot of information, but not all of it should be front and centre. Some can be placed at the back and in smaller text. Try to edit what they see in front, so they won't be overwhelmed. If the text is too small, it might be due to the amount of information you have decided to include. Try removing some of it, especially if it doesn't matter much.

Funny images
You might think that if there is something funny on the cover, it could attract attention. In a way, this is true. The only thing you might forget is that funny can be subjective. At some point, the images could be annoying. Instead of patronising the product, people might hate it. Furthermore, even if they find it funny, the novelty could wear off at some point. They might just focus on other products if they no longer find it funny. Be careful in choosing something that strikes you as funny since you could be the only person laughing.

Too many colours
When it comes to colours, avoid the extremes. Black packaging could be too dull and dry. People won't even notice the product at all. Using colours would be great, but too many of them could be overwhelming too. There must be a dominant colour and some complementary colours to make the main colour pop. Stick with the main logo of your company.




Generic designs
You might have also seen other designs in the past that were successful. People responded well to those designs. Just because they felt that way about those designs does not mean they will feel the same about yours. They could see you as a copycat and decide not to choose what you have to offer. Bespoke packaging always works. Come up with something unique all the time. Evaluating your current design also helps so you can make changes soon if you think it no longer works.

By avoiding these mistakes, your packaging design will look great. You can be proud of it and a lot of people will respond well to it.


Generic designs packaging design mistakes

Source: Agencies

Comments

Latest News

Chamisa and Mnangagwa mourn Sri Lanka martyrs

by Mandla Ndlovu | 21 April 2019 | 863 Views

Multiple inconsistencies in Mr Multiverse Dungani's article. - I do no...

by Thulani Nkala | 21 April 2019 | 327 Views

'Biti and Welshman Ncube must not contest at congress'

by Staff reporter | 21 April 2019 | 2092 Views

Zanu-PF begins constitutional amendments - Zanu-PF has started the pro...

by Staff reporter | 21 April 2019 | 1525 Views

Rugare Gumbo snubs Mnangagwa & Zanu-PF

by Staff reporter | 21 April 2019 | 8157 Views

Chamisa clinches victory

by Staff reporter | 21 April 2019 | 6682 Views

White farmers told to pay ex-workers first - WHITE commercial farmers ...

by Staff reporter | 21 April 2019 | 1398 Views

'Foreign aid will not bail out Zimbabwe'

by Staff reporter | 21 April 2019 | 1810 Views

'Peasant farmers now driving Zimbabwe's economy' - THE agricultural se...

by Staff reporter | 21 April 2019 | 507 Views

192 Zimbabweans refused entry into South Africa - MORE than 107 000 pe...

by Staff reporter | 21 April 2019 | 2213 Views

Criminals cash in on lost IDs, certificates - CUNNING criminals are ea...

by Staff reporter | 21 April 2019 | 712 Views

Matebeleland Collective a ZANU PF and British creation?

by Mandla Ndlovu | 21 April 2019 | 963 Views

Dreaded CIO Minister in fresh mine wrangle storm

by Mandla Ndlovu | 21 April 2019 | 1607 Views

George Charamba gets baptism of fire

by Mandla Ndlovu | 21 April 2019 | 4473 Views

WATCH: Chiyangwa turns his 34 bedroom house into a hotel

by Mandla Ndlovu | 21 April 2019 | 4039 Views

President Mnangagwa's Easter message to Zimbabwe

by Mandla Ndlovu | 21 April 2019 | 1732 Views

'Mnangagwa and Enock Sithole were not crocodile gang members'

by Mandla Ndlovu | 21 April 2019 | 2997 Views

'Mnangagwa's advisor is a CIO double agent'

by Mandla Ndlovu | 21 April 2019 | 10616 Views

WATCH: Pastor kisses a woman to remove a demon - A video of a Pastor k...

by Mandla Ndlovu | 21 April 2019 | 4072 Views

Mujuru denies Mnangagwa's visit

by Mandla Ndlovu | 21 April 2019 | 6229 Views

Valerio Sibanda's war time exploits

by Dr Milton, Chemhuru | 21 April 2019 | 6317 Views

Mohadi seeking to turn the tables on ex-wife

by Staff reporter | 21 April 2019 | 2007 Views

Chinamasa 'brushes off' sanctions mantra

by Staff reporter | 21 April 2019 | 2155 Views

Opposition will not observe ballot paper printing: Mangwana

by Staff reporter | 21 April 2019 | 2547 Views

Mnangagwa must apologise for his role in gukurahundi genocide

by Staff reporter | 21 April 2019 | 689 Views

Hailstorm kills one, displaces families - A hailstorm ravaged parts of...

by Staff reporter | 21 April 2019 | 546 Views

Serial rapist arrested - Police have arrested a 36-year-old man in the...

by Staff reporter | 21 April 2019 | 628 Views

Brooklyn bus inferno survivor wants compensation

by Staff reporter | 21 April 2019 | 664 Views

Entertainment

Charambas drop videos

by Staff reporter | 17 April 2019 | 1248 Views

Jah Prayzah dares UK fans

by Staff reporter | 17 April 2019 | 3472 Views

Bekezela wants his music to appeal to Zimbabweans - South Africa-based...

by Staff reporter | 17 April 2019 | 193 Views

Olinda and Tytan welcome new born baby

by newzimbabwe | 11 April 2019 | 911 Views

Bev looks to conquer world

by Staff reporter | 07 April 2019 | 2580 Views

Mkhululi Bhebhe puts Zimbabwe on gospel map

by Staff reporter | 06 April 2019 | 1858 Views

Winky D to receive award as ZimAchievers pay Tuku tribute

by Staff reporter | 05 April 2019 | 3268 Views