Breaking News

Zimnat launches innovative billboard campaign

by Agencies
13 September 2018 | 1157 Views
Zimnat has launched an innovative advertising campaign to let people know some of the ways in which it can make their life better, through the customer friendly insurance and finance services it offers.

Billboards have now been added to the campaign, which has already been promoted through television and the print media. The emphasis is on how Zimnat "makes life better" in different ways.

Journalists were taken today to see some of them in Harare.

Some executions speak to the ease and speed with which insurance claims are lodged and processed as well as how Zimnat can help one recover should an unfortunate event befall one.

However, there is also a corporate social responsibility element to one of its billboards along Borrowdale Road, which shows the chalk outline of a body and, using texting shorthand, carries the warning message "pll ovr, dnt txt n drv".



The other billboards use similarly dramatic executions. Two of the billboards, one by Coke Corner and another on Robert Mugabe Road, have a large head and shoulders image emerging from the billboard of a man who looks frustrated and as if he is about to blow his top. The billboard message reads: "We pay claims quickly to save you the stress." This billboard is certain to grab the attention of those who pass by it.

Another billboard, at the intersection of Lomagundi Road and Sam Nujoma Street, shows a man who looks worried and seems to be pulling out the billboard in frustration over the claim forms he has to fill in. The corner of the billboard has been physically pulled off. The message reads: "Is this what your claims process looks like? Rather insure with us."

Perhaps the most dramatic is a billboard on Julius Nyerere Way at Joina City, which has an actual car incorporated in it. "Don't get stuck. Let us make your life better," the billboard reads.




Zimnat provides wealth creation, income protection and risk management solutions through its four business units. These are General Insurance, Life Assurance, Asset Management and Microfinance.

The company offers businesses and individuals a variety of products to give them peace of mind.

These include motor insurance, home insurance, life assurance, travel insurance, funeral cover, health and accident insurance, pension schemes, unit trusts and private wealth management.

Zimnat is associated with Sanlam, one of the largest financial services groups in South Africa and the biggest non-banking financial services group in Africa.

"Our aim is to make life better for others. This advertising campaign is intended to increase awareness of the many ways in which we can do this," commented Zimnat Group Marketing Executive Angela Mpala.

Zimnat Journalists Billboards

Source: Agencies

Comments

Latest News

'Army now fed up with civilians' Jonathan Moyo says

by Mandla Ndlovu | 22 April 2019 | 5086 Views

Just enjoying our Katuruturu as it is now Zituruturu

by MuHwisiry Chaiyeiye | 22 April 2019 | 1023 Views

The Gukurahundi Solution - Thirty five years after this Zimbabwe human...

by The Gukurahundi Solution | 22 April 2019 | 707 Views

Supporting Zimbabwe's devolution plans with devolved blockchain - 8-10...

by Donald Mudenge | 22 April 2019 | 334 Views

11 dead in kombi, Honda fit head-on accident - Eleven (11) people are ...

by Staff reporter | 22 April 2019 | 2202 Views

Chamisa unveils Mwonzora, Mudzuri rescue plan

by Staff reporter | 22 April 2019 | 1834 Views

Mnangagwa pleads with Diasporans

by Staff reporter | 22 April 2019 | 1475 Views

Tsvangirai turning in his grave, says daughter

by Staff reporter | 22 April 2019 | 1396 Views

Minister fouls Mnangagwa's plans fouled by Owen Ncube

by Staff reporter | 22 April 2019 | 1662 Views

Bosso, Dembare beaten again

by Staff reporter | 22 April 2019 | 729 Views

Chamisa urged to back Mwonzora's bid

by Staff reporter | 22 April 2019 | 1265 Views

Registrar of Deeds dragged to court - REGISTRAR of Deeds has been drag...

by Staff reporter | 22 April 2019 | 254 Views

Churches taking anti-sanctions crusade to opposition parties

by Staff reporter | 22 April 2019 | 183 Views

Cyclone Idai donations 'looting' soldiers freed - THREE soldiers that ...

by Staff reporter | 22 April 2019 | 258 Views

Chamisa faces VPs Dilemma - OPPOSITION leader Nelson Chamisa is in a d...

by Staff reporter | 22 April 2019 | 298 Views

Price controls the only way to go, says Mutodi

by Staff reporter | 22 April 2019 | 241 Views

Cyclone Idai victims resist tent homes - PLANS by government to settle...

by Staff reporter | 22 April 2019 | 163 Views

ZANU PF launches 10 000 youths to fight for a mine?

by Mandla Ndlovu | 22 April 2019 | 1679 Views

'Corruption and cronyism worrying Mnangagwa' ZANU PF MP says

by Mandla Ndlovu | 22 April 2019 | 1668 Views

WATCH: Apostle Vutabwashe blasts Mnangagwa's government

by Mandla Ndlovu | 22 April 2019 | 3804 Views

Uproar as Harare spends two weeks without water

by Mandla Ndlovu | 22 April 2019 | 2254 Views

Strive Masiyiwa's maths on Rand pricing is wrong

by Tinashe Nyahasha | 22 April 2019 | 2756 Views

Mnangagwa lied about his arrest by whites?

by Mandla Ndlovu | 22 April 2019 | 7038 Views

Genocide: A tool used by Mashonaland to demonise Ndebeles

by Mqondisi Moyo | 22 April 2019 | 1491 Views

PHOTOS: Wicknell Chivayo carrying US$1 million in cash

by Mandla Ndlovu | 22 April 2019 | 7408 Views

Zimra moves towards single clearance at ports of entry

by Staff reporter | 22 April 2019 | 2690 Views

Fraudulent clerk of court denied bail - A RUSAPE clerk of court facing...

by Staff reporter | 22 April 2019 | 1160 Views

Confusion over Sadomba suspension

by Staff reporter | 22 April 2019 | 859 Views

Bosso brace for Triangle - HIGHLANDERS will be hoping that their Indep...

by Staff reporter | 22 April 2019 | 374 Views

Entertainment

List of Zimbabwean celebrities who became politicians

by Mandla Ndlovu | 22 April 2019 | 2036 Views

Analysts defend Tinashe Kachingwe

by Mandla Ndlovu | 22 April 2019 | 1471 Views

Charambas drop videos

by Staff reporter | 17 April 2019 | 1314 Views

Jah Prayzah dares UK fans

by Staff reporter | 17 April 2019 | 3516 Views

Bekezela wants his music to appeal to Zimbabweans - South Africa-based...

by Staff reporter | 17 April 2019 | 194 Views

Olinda and Tytan welcome new born baby

by newzimbabwe | 11 April 2019 | 943 Views

Bev looks to conquer world

by Staff reporter | 07 April 2019 | 2595 Views
iBlog

Greatsoftline For All Of Your Software Needs

coupon and promo codes: greatsoftline for all of your software needswhile some online sellers have promotional services that reduce the overall amount you spent, others do not .you need to be on the lookout for the best outlets in order to chase th... Read More
ITnews 25 February 2015 ago

Mobile Spy Software Maker Mspy Hacked

mspy, the makers of a software-as-a-service product that claims to help more than two million people spy on the mobile devices of their kids and partners, to have been massively hacked. a public relations pitch from mspy to krebsonsecurity in march ... Read More
SecNews 17 May 2015 ago